Our new apprentice campaign “Azubi Academy” presents — in a playful TikTok mini-series — what makes apprenticeship at Fielmann so special: team spirit, responsibility, fun, and sometimes even a bit of chaos.
At the heart of the campaign are six real Fielmann apprentices from optometry and hearing acoustics. They are not only the faces of the campaign — they also stepped in front of the camera themselves. Filming took place at a very special location: Fielmann Academy Schloss Plön, our training and development center for optometry and hearing acoustics. This is where our apprentices live and learn together during their training blocks — a place where learning and everyday life come together.
From the first take to the final scene, real teamwork was needed: laughing, focusing, repeating, improvising. For many, it was a completely new experience:
“It was something entirely new to stand in front of the camera and show what excites us about our apprenticeship.”
Even though the campaign is told with a sense of humor, the team spirit, the learning experience, and the passion for the craft are real. Whether realist, optimist, or team player — each of them shows in their own unique way what makes apprenticeship at Fielmann so special.
A big thank-you to everyone involved for their dedication, energy, and team spirit — in front of and behind the camera!
More information about the campaign and some insights can be found on our career website: Azubi Academy
