Fielmann opens new head office in Hamburg – a place designed for modern collaboration

A workplace built for people and ideas
Spread across two buildings with four and six floors respectively, the 15,000 m² office space was redesigned over 22 months to create a completely new working environment based on desk-sharing and activity-based working. Employees choose the space that best suits their task – whether it’s a desk in their home zone, a quiet “Office for a Day,” a creative Think Tank, a project room, or a coworking area.

The open space concept promotes flexibility and teamwork. Joint Spaces offer room for informal meetings and breaks, while the “Social Heart” forms the vibrant center of the head office – a place for gathering, eating, and connecting. For moments of quiet, there’s a dedicated “Room of Silence,” and an on-site parent-child office provides support when childcare is unexpectedly unavailable.

In total, the new head office includes seven large conference rooms, 44 meeting rooms, 33 Think Tanks, and 16 project rooms – all equipped with modern media technology to support hybrid working. Fielmann and the works council have agreed on an average monthly office presence of 40% of contracted working hours.

Sustainability at the core
Sustainability played a key role in the selection and renovation of the property. The building is DGNB Gold certified by the German Sustainable Building Council. The facade was renewed and upgraded for energy efficiency, the rooftops are green and support biodiversity, and the overall office footprint was reduced from 33,000 m² to 15,000 m² – reflecting the shift toward hybrid work.

Digital tools replace paper files, enabling fast access to information from anywhere and supporting a paper-light organization. The site also offers 80 bicycle parking spaces, 18 EV charging stations, and excellent public transport connections – all contributing to climate-friendly mobility.

Design inspired by nature and product
The interior design draws inspiration from the surrounding environment and Fielmann’s product world. Wall colors reflect the terracotta of nearby brick buildings, the green of trees, and the blue of the sky. Rounded shapes throughout the building echo the form of an iris or a glass blank used in lens production.

Fielmann’s identity is visible everywhere – from the oversized glasses on the bridge between the two buildings to the employee eye portraits on the walls, reminiscent of the “Your Glasses: Fielmann” campaign. Conference rooms are named after iconic eyewear styles like Panto and Cateye. The latest collection is on display, and visitors can even try on glasses virtually.

A special highlight is the “Fielmann Experience” – an interactive exhibition space where guests can explore the important senses of hearing and seeing. In the 180 m² showroom, visitors learn about the company’s history and experience what it’s like to lose hearing or vision. They can also have their iris photographed and download the image via QR code.