This year, we were also on site at the OMR Festival in Hamburg—one of Europe’s largest events for digital marketing and e-commerce.
And we showed up in more ways than one across the festival grounds.
Summer vibes, service, and sound at OMR 2026
Summer vibes at our Ape
With our sunglasses and ice cream kiosk, we brought our latest campaign directly to life on site: consultations, try-ons, and purchases at the iconic Italian Ape—plus glasses cleaning, a photo booth for lasting memories, and, of course, ice cream.
“Hearing connects” on the Guided Tours and in our lounge
In our lounge, visitors could experience what hearing loss feels like using our hearing loss simulators. At the same time, we were visible across the festival: as a sponsor of the Guided Tours, on displays, tote bags, and floor stickers.
Out and about across the festival grounds
Our opticians were also on the move, offering quick support—from minor repairs to glasses cleaning. And just in time for the evening concerts, our team handed out hearing protection.